2.05.2006

MLM Today - Acronym Of the Week

Kicking off this new feature, here is the first "MLM Today A.O.W."

Throwing caution to the wind, I understand there are several trainers that use acronym very extensively, almost exclusively, in their trademarked materials. In the marketplace today, the practice of taking even commonly used phrases have become the subject of ongoing litigation. (Remember the "three-peat" dispute involving the Chicago Bulls and Pat Riley?)

Often, the business building process (not just MLM) is compared to engagement on a battlefield. Tactical guidelines are often employed and there are several books available discussing the secret strategies of Gen. George Patton, Sun Tzu, Gengis Khan, Alexander The Great, and so on.

It is in this vein that I offer my acronym, W.A.R., which I dub
Work on Achieving Results.

Ok. I admit it may not be my best and may seem to be painfully apparent that we all work on achieving results.

I think many of us get caught up in the busy work associated with building our businesses, the minutiae, and fail to focus enough on the work that will provide us the meaningful results needed to advance. Results should be tracked whenever possible, meaningful and measureable, this is essential to make any necessary "course corrections" to keep you on-target toward your goals.

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