Quixtar Blog: Blogging 101 - Going Corporate

If you ever find yourself in a position to take on the blogger's mantle for your company, I urge you to think twice. Then, DO it!

As a former corporate blogger, I can tell you that the satisfaction potential in "going public" for your employer is pretty high. Why? Because you and your fellow bloggers can become a powerful force in shaping the public image of your company.

Think about it. You have first-hand knowledge of new products and new business developments, and you're taking this information to the world before most traditional marketing machines can get their motors running. Just by being timely, bloggers get first crack at grabbing the public's attention.

Quixtar Blog: Blogging 101 - Going Corporate