27 Prospects Later

"Warm market indeed! As our fictitious friend stares down at her yellow lined blank sheet of paper, she now understands what it feels like to be an official member of the NFL club--No Friends Left! Frustrated with the knowledge that she has no one to contact, and with her sights still set on success, Mary heads straight towards a cold cruel market--that wild wintry world of advertising, cold calls and worst of all, those opportunity seekers' e-mail lists. With no degree in marketing, no advertising experience, and without any knowledge of the right prospecting tools, our friend Mary is doomed to fail. And the saddest part is, she will probably blame her downfall on our industry, her new company, or a lack of upline support."


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