Tips to Improve Your Direct Mail Campaigns

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How to Double Your Direct Mail Response Rate Guaranteed
by Deagan Smith
In direct mail, you do not have to create costly campaigns. All you have to do is to write some letters, use some effective sales pitches, and send them out through emails.

The good thing about it is that the product is being advertised directly to the customers. It also entails a large group of consumers but the difference is that with direct mails, the recipient is highly targeted. This means that the direct mails being sent to these groups is targeted, meaning the people who receives direct mails usually have something in common.

However, not all direct mails are created equal. This goes to show that the direct mail response rate may not be the same. (continue reading ...)