9.18.2005

Baby boomers spend more online than other age groups, Jupiter says

Internet Retailer reports -

Baby boomers spend more online than average online users despite comparable incomes, according to a new study from Jupiter Research. 37% of online baby boomers who bought products or services on the web said they spent more than $250 in the prior three months. That compares with 32% of online users in all age groups, Jupiter said. 76% of baby boomers have made online purchases of products or services. Read more ...

Hat tip to Bill Brandon

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