Questions To Ask

I have noticed some very lively discussions on other blogs involving the question of "due diligence". Perhaps to aid in offering a framework for what could be considered viable questions, I offer the following list I found in the book, "Network Marketing For Dummies" by Zig Ziglar and John P. Hayes Ph.D.

For anyone interested, here they are:

Would the integrity of the company's leadership inspire you to follow them?

Is the company mission-driven or get-rich-quick motivated?

Does the company's corporate philosophy fit your personal philosophy?

Does the company sell products at retail?

Does the company have a proven and effective track record?

Does the company's product line include a reasonable number of consumables?

Does the company depend on glitz, glitter, and hype to sell it's opportunity, or will the company and opportunity survive a factual examination of the claims made at company-sponsored opportunity meetings?

Would the company's income and product claims pass muster with regulatory bodies, or do they sound too good to be true?

Would the opportunity give you a real chance to make a positive difference in the lives of those you sponsor into the business?

Does the company want to load you up with products that you must sell before you can recoup your investment?

Does the company tell you in understandable terms what volume of activity you must maintain in order to receive the residual income from the organization you have built?

Does the local Better Business Bureau have a file of unresolved claims against the company?

Do you expect the company or your upline to bring people into your business or do your work for you?

Are you totally convinced of the righteousness of your cause and of its value to those you will work with?

Do you understand why it's important to become a product of the product?

If you succeed with this company, would you have more of the things that money will buy and all the things money won't buy?


From "Questions you should ask before joining a Network Marketing Company" - Zig Ziglar and John P. Hayes

There are many more questions that you may have in mind but I found these were a bit more uncommon, particularly within the context of some board discussions. I believe these questions are as valid as any one should seek answers for and should be considered as part of any "due diligence" all marketers should encourage.