Blogs and RSS in your marketing mix

Via B2B Lead Generation Blog:

Blogs and RSS are a cost-effective customer acquisition tool - soon to be an indispensable marketing strategy. But where do they fit into the marketing mix? I've listed below the more popular online lead generation techniques employed by marketers today. We'll examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today.

A sound case to include Blogs and RSS in your marketing mix