B2B Lead Generation Blog: Small companies blogging for leads while big companies watch

Do you blog in your efforts to build your business?

B2B Lead Generation Blog: Small companies blogging for leads while big companies watch

Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Ensight's Jeremy Wright puts the number somewhere around 10% to 20%. Why so few?

Big companies are big targets. As a result, they must to deal with much higher level of scrutiny (Sarbannes-Oxley, SEC disclosures, etc.) and thus, blogs are simply another risk to mange. Can you imagine having your corporate counsel review each draft (for compliance) before you post it online?