10.08.2006

Some things worth avoiding in your MLM business

Here are a few items that represent common challenges faced by many network marketers. These tend to embrace the need of achieving a good posture while prospecting for your business opportunity.

Discounting your value:
When speaking to a prospect, don't undercut the value of your time or information. Everyone's time is valuable and we're ALL busy. If you say things like "I know you're busy and I appreciate you taking the time to speak with me", though it is respectful and conversational, it tends to lessen the value of your time. It can give the perception of neediness and a lower self-confidence.

Trying to convince:
Your business opportunity may not be right for them. Don't try to talk them into something that they may not be able to envision. You may be able to get them to enroll but they will tax your time in the long run most of the time. If you talk them into the business, you'll be needing to talk them into trying some of the products. Then you'll be having to talk them into all the other business activities necessary for their success. Either they'll see it or they won't.

Talking too much:
This is probably the biggest mistake most networkers make and requires the most discipline to overcome. Telling and selling instead of asking and listening. Don't overload your conversation with trying to provide 100% of the information about your program. If you have support materials like CD's, DVD's, or other presentation tools, let these items carry the specific details. Learn what resources are available and direct your prospect into this pipeline of information.

Making it sound so easy:
Unless your business opportunity is a licensed lottery outlet, don't convey an over-simplified version of the program. MLM is not easy. Simple, perhaps but I don't think it fair to label it as easy. Getting people to expand or leave their comfort zone is hardly what I consider easy.

Stop making your prospect comfortable:
Don't undercut the fact that they will need to bring something to the table if they truly wish to succeed in this business. At whatever position your prospect may find themselves, they have likely arrived (and are staying) there due to their acceptance of the comfort zone.

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