Be a bigger target

If people don't know the business you're in, perhaps it is because you don't know it yourself. Are you an enterprise marketing a business opportunity? Or a product or service? Or a SOLUTION?
Once identified, you will develop the certainty and confidence to promote and advertise yourself with significantly greater ease. You don't need gimmicks or gadgets, just gotchas. Make yourself bigger in your own estimation and you will begin to radiate a confident image that will attract people to your conviction.
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