8.03.2004

System, Science, And Syntax

System
Many MLMs claim to have a system of training and support for new recruits. They have organized a collection of relevant information that claims to aid in the building of profit centers for the enrollees. Some have even refined the business development process into a sequence of actions that claim to offer the best possibility for success. Participants are often taught that adherence to the system is the key to system duplication.

Science
Duplication is a commonly (mis)used term in MLM. Many organizations teach that success in their business is achieved by duplicating yourself and the product of your effort. There are many analogies used to create a visual image of duplication.

Syntax
Carefully designed scripts are employed to provide comfort to the participants when confronted with resistance from their prospects. I liken this scripting to something akin to "talking points".
In my mind, this is much different from developing the "pitch".


I have found that systems are often used to restrict the activities of individuals within the business group and throttle their creativity. The threat of failure from not following the System is emphasized ad nauseam. After all, years of experience by successful people in the business have allowed them to duplicate themselves through using core business activities. Science not art. If you want success, study success. If you want what they have, do what they did. Blue suit, white shirt, red tie. If someone asks, "Is this a pyramid?" you just say..... The function you miss may be the function where the words are spoken that could propel your business..... Amway? It sure is, what do you know about it? Syntax instead of substance. Conditioned responses not intended to actually answer the question.

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