Let's Keep It In Context

One thing I have noticed that has consistently been utilized in contemporary American culture is the use of quotations from notable authors, teachers, and theorists. This is not a bad thing unto itself. This is key to communication of ideas and concepts. Unfortunately however, the reader is not always aware of the context in which the original statement was made. How many times have we heard our political leaders, when quoted, claim that their statements were taken out of context? A common corollary to contextuality is reputational attribution. Name dropping. Selecting quotes, using them without contextual reference, precisely because they represent some degree of either familiarity to the reader or perceived credibility. Unless the reader is intimately familiar with the works of the quoted individual(s), they may be prone to accredit any quotes as legitimate and viable in the context to which they are offered.

It is of particular interest to me that some organizations in MLM seem drawn to non-contextual quotes to validate their business operations and motives. Multi-level Marketing is arguably one of the simplest entry points into entrepreneurship. Typically, MLM requires the least amount of capital investment and prior business experience. The former may be a point of contention with some people presenting compelling arguments for both sides of the issue. The need for previous business experience has been shown to be of little importance in starting in a MLM-style business.
I am beginning to re-think this for myself however. Though I agree it may not be a qualifying criteria at the beginning, there most certainly is a necessity to develop business experience as one advancing through the building process. Thus, the importance of continuing business education and training becomes a part of the normal business activity. Like maintaining context however, the concept of contextual training is abused, in my opinion, and converted into a profit center.

My advice to anyone currently involved in a training system is to assess effectiveness of the training in an objective manner. It is important to consider quality vs quantity vs cost in order to determine the actual value of that training. If the training consists largely of testimonials, more than likely, this is nothing more than hype. If the testimonials lack the ability for verifiable quantification, it is more than likely hype. If the training system lacks specific training on the mechanics of building your particular business, I believe you are actually part of one big infomercial.

Lastly, do your own homework. There are numerous fallacious claims being made by organizations that are effective due only to the fact they understand most people won't check it for accuracy. Here are some freebees:

Our plan is prepared by The Federal Trade commission.
or
Our company is approved by the Better Business Bureau.
or
Microsoft invested $250 million dollars in our company web site.
or
Our company business model has produced more millionaires than any other business.
or
You don't have to sell, just buy from your own store.